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2–3 pilot slots · this month
Digital Marketing Studio · Hong Kong

Exposure Lab is a digital marketing studio built for Hong Kong's craft businesses.

Instagram that becomes a lead channel. Meta ads that actually convert. Funnels and websites that turn followers into paying customers — built for workshops, studios and makers who are brilliant at the craft and invisible online.

Start your glowup → See the work
2–3 pilot clients · this month · reply within 2 days
01Instagram Growth
02Meta Ads
03Funnels & Website
04Lead Generation
Selected Work

Two clients.
Two trades.
One system.

Every engagement starts from the same premise: the craft is good, the digital isn't. We close the gap — content, ads, funnel, site.

Photography equipment and camera detail
01 / Case study

Photography
Supply Co.

Took a static product gallery and rebuilt it into a lead channel — a content strategy built around the craft, a posting rhythm a two-person shop can actually keep, and a funnel that captures enquiries instead of losing them in DMs.

Instagram Growth Content Strategy Lead Funnel
4.2× Follower growth · 8 weeks
23 Online orders from IG
312 Link clicks
Read the case study →
Tailoring workshop and fabric detail
02 / In progress

HK Tailoring
Studio

A bespoke tailor with decades of craft and almost no digital footprint. Currently rebuilding the Instagram, the website and the booking flow into one system — so a scroll turns into a fitting appointment.

Instagram Revamp Website Booking Funnel Meta Ads
Follow the build →
03
Your
Business
03 / Pilot slot open

This could be
the next one.

We're opening 2–3 pilot engagements this month for HK craft businesses — photography, tailoring, cafes, fashion, ceramics, makers. First engagement runs at a pilot rate in exchange for a real case study.

Pilot rate Limited to 2–3 This month
Claim a pilot slot →
Pilots open · this month only
2–3 pilot clients.
First engagement at pilot rate.
Book a call →
What We Do

Four services.
Not fifty.

Every engagement draws from one or more of these. We don't sell packages — we build one system around your business and run it.

01 / Where most start
Social &
Content
  • Instagram growth
  • Content strategy
  • Reels & short-form
  • Content calendar
  • Community management
  • Copy & caption writing
Most requested
02
Paid
Media
  • Meta ads (IG + FB)
  • Creative testing
  • HK audience targeting
  • Retargeting funnels
  • Budget & bid management
  • Monthly reporting
03
Funnels &
Website
  • Landing pages
  • Booking & enquiry flows
  • Lead capture
  • WhatsApp / email follow-up
  • Analytics & tracking
  • Site speed & mobile fixes
04
Growth
System
  • Positioning & offer design
  • Lead generation
  • Conversion optimisation
  • Competitor research
  • Monthly reviews
  • Quarterly roadmap
Not sure where to start?
We'll tell you the one thing
to fix first — no charge.
Get a free audit →
Manifesto

Exposure Lab exists because most marketing advice doesn't fit a workshop. We build the bridge between real craft and the way it's sold online — visible, credible, busy.

No jargon. No twelve-month retainers you can't leave. Just the content, ads and funnel that make a small Hong Kong business look as good online as it is in person.

Start a project →
How It Works

Three steps.
No guesswork.

We start small, prove it works, then scale what's working. You see the numbers every month.

01
Audit

We look at your Instagram, your website, your booking flow and your competitors. We find the gaps and get honest about what's actually working.

02
Build

We rebuild the pieces that matter — content strategy, ad creative, funnel, site. Then we set up the system and hand you a rhythm you can keep.

03
Optimise

We watch what works, double down, cut what doesn't. The system compounds month over month instead of resetting every campaign.

2
Portfolio clients
4.2k
Followers grown · 8 weeks
23
Online orders from IG
312
Link clicks · IG funnel
Who we work with
Photography Supply Co. HK Tailoring Studio Cafes & bakeries Fashion & apparel Ceramics & makers Jewellery Homeware Beauty & wellness
Open for pilot clients

Got a craft business
that needs a glowup?

We're opening 2–3 pilot engagements this month for HK craft businesses whose digital presence doesn't match their craft. Tell us what you do — we'll tell you what we'd fix first.

Book a free 20-min call →
Reply within 2 days · Free initial audit · HK-based
or email [email protected]
Start a project →
Start a project →